In strolling the Internet recently, a cool Icelandic concept of jolabokaflod, which in English means Christmas Book Flood, came to my attention.
The concept seems to have been born out of the deprivation associated with the second World War of the 20th century, wherein Icelanders both had some access to books and an interest in reading.
In the weeks leading up to the December 24th Christmas Evening, a coordinated effort to offer books to the Icelandic population is taken up by the publishing houses there. People prepare their gift books, add chocolate and / or alcohol free Christmas Ale, and will exchange gifts Christmas Eve night.
The Icelandic tradition has it that people read the books they’ve been given immediately, eat chocolate, drink ale, and fritter away the evening in the spirit of reading.
I’ll admit that this is something I’ve read on the Internet. Here I am offering this to you as a charming concept that satisfies my desire for literacy and munching on sweets. Risk it if you will; share it if you like. Dismiss this, I beg you not.
Matt – Friday, December 23, 2016